Posts Tagged ‘Twitter’
Posted in About Me, Las Vegas, Marketing Department Stories, Sneak Peak, tagged Brand using Twitter, Brands and Social Media, CES, Chris Brogan, Greg Verdino, Jaffe Juice, Justin Levy, Las Vegas, Pirate Ship, Sirens of TI, TI, Twitter on January 10, 2009| 2 Comments »
Quickly, I replied to him saying, I’d try to help. Then, I went to work with PR to see if we could make it happen. Our PR team rocks. They get a multitude of calls and emails daily and sort through which requests make sense and which ones don’t.
On the surface, Chris’s request doesn’t make too much sense. While he’s considered press (anyone who has a blog is), he doesn’t blog about Vegas. Moreover, he wasn’t using the picture to promote MGM MIRAGE, TI or the show the boat is used in, Sirens of TI. Honestly, I thought PR might reject the request and told Chris and Justin just that.
However, PR is very supportive of our social media efforts and took that, as well as the fact that the request was coming from me (vs. an outside source) into account. To everyone’s excitement, Chris and his “pirate crew” got to board the Pirate Ship, The Song (one of several pirate ships TI owns) on Friday, January 9, 2009.
This article, new friends, a wonderful story about how brands can make a difference by using Social Media and being “human aware” and of course, the below picture.
Yesterday, I did an interview with our internal PR guru, Craig. He recently started an all-company internal newsletter and wanted his next article to be about what MGM MIRAGE is doing in the Social Media space.
I talked about this blog, Luxor’s Facebook and MySpace pages and my thoughts on social media and why it was important that Luxor participate. Craig doesn’t have a blog or a Facebook profile and he hasn’t checked his MySpace one in months, so it was hard for him to share and understand my enthusiasm. So, I switched gears and started talking about Twitter. I mentioned that earlier I tweeted about this interview. Craig thought that was cool. Then, I had an idea. I said, “Hey, let’s ask the twitterverse a question. What do you want to ask?” We came up with this:
Within ONE minute I had several responses. In less than five minutes, I had over 30 amazing responses! Craig was shocked and amazed. I could see his eyes light up and the light bulb go off. He got it. He understood the importance, the cool factor and the value of social media. In less than three minutes YOU were able to explain what I had been trying to explain for 30 minutes.
These were just a few of the responses:
To all those that responded to my question and helped out yesterday, THANK YOU. You are all truly amazing and special people… you ROCK MY SOCKS!
Both personally and professionally, I’m a big fan of Twitter. The tool is great for listening, learning and connecting.
- The number of followers you have
- The power of this network of followers
- The pace of your updates
- The completeness of your profile
- …a few others
Twitter Grader continues to improve and add new features. One feature they added was segmenting their “Twitter Elite” into cities, thus making it easier for more people to reach “Elite” Status.
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