The idea behind the promotion was as follows:
- – Create a plane
- – Get 300 of your friends to (a) fill it and (b) agree on the destination (Aruba, Las Vegas or Orlando)
The prize package was:
- – Winner and 299 friends received a 4 day, 3 night trip to one of the participating destinations.
- – For each person, the prize package included accommodations, airfare and $250 of “play money”.
The promotion was really cool and took off like wild fire with thousands of people participating and choosing Luxor in Las Vegas as their destination of choice!