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Archive for the ‘Sneak Peak’ Category

Thanks to twitter, I heard about Jeff Caswell’s Project 100: 100 authors, 400 words each, 1 topic and 1 great cause- Susan G. Komen Breast Cancer Research and Awareness.

I’m excited and humbled to be one of the authors of the book. The book is available for purchase here.  For roughly $25.00 you’ll have access to 100 great minds offering their thoughts and opinions in the social media space.

Below is my contribution to the book. I’m sure the other 99 are just as fantastic if not better, so if you have a chance, check out the book!

Everything I Need to Know About Social Media, I Learned in Kindergarten

Sometimes, I wish I worked for an unknown start-up company. Instead, I work for one of the most indulgent, talked about cities in the world… Vegas. If you haven’t been there for a shotgun wedding, a crazy bachelor party or your 21st birthday, your friend has.

As of November 15, 2008, 2,210,092 Flickr photos, 92,000 YouTube videos and 153,640 U.S. Facebook profiles are tagged “Vegas”. Moreover, Las Vegas trip reviews far outweigh those about any other tourist destination, including Orlando and New York City combined!

Despite its popularity, Vegas is not the only thing people talk about. Today, both the real and virtual world are saturated with advertising messages. How do you break through that clutter? Whether you are an individual, a start-up business or a highly talked about Fortune 500 Company, everything you need to know about breaking through the chatter you learned in kindergarten.

SHARE EVERYTHING
If you don’t share, who’s going to share with you? These days, more is garnered from ‘sharing’ than ‘searching’.  Similar to push versus pull marketing, the new goal should be to inspire people to share information instead of searching for it. Make your contribution to the community at large by improving, facilitating and sharing in the conversation. Share anything– ideas, your newest ad or the link to the research study you’re reading. Trust me, if you’re already thinking about it, by the time your competitors catch up, you will be onto the next project.

SAY YOU’RE SORRY WHEN YOU HURT SOMEBODY
The conversations that scare marketers the most are the real gems. Embrace any reaction about your brand, take the leap and respond. There’s no “perfect” answer. Not even those who market for the largest hotels in the world (15 of the 20 largest are located in Vegas) have one. Be honest, admit when you’ve “hurt somebody” and thank those that offer help and suggestions.

The best part about applying the Golden Rule to social media is that online conversations become offline realities. Previously, new ideas, new products and new ways of doing things took years to attain and implement. Today, with the help of Social Media, these things are garnered faster, and as an added, but invaluable bonus, new friendships are obtained as well.

Maybe spending time on the playground was luckier than any of us ever knew.

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One reason I and a lot of others like Luxor is because of our unique shape. I mean, how many people can say, “I work for a hotel that’s shaped like a pyramid?” Outside of Vegas, not many 🙂

With such a unique shape, the building also allows for some cool and creative outdoor ad placements. You can see some of them here.

For most of the building wraps, we partner with Sky Tag for the production and placement. This time was no different.

The ad is two-fold. Vice President of Luxor Marketing (and my boss), Brad Goldberg said, “We call this our ‘focus campaign’ with the goal being to drive people’s focus and attention on Luxor and Las Vegas.”

As we continue to move away from our Egyptian theme, this building wrap helps to remind people about the excitement, intrigue and mystique of both Luxor and Vegas.

“Now more than ever, we’re trying to get people to think about taking a break and to get away from the stress they may be encountering. We want to get them thinking about Las Vegas as a primary and economical vacation and business destination,” Goldberg said.

For more information, quotes and pictures, read this article by the Las Vegas Sun. For more information on partnering with Luxor, visit our Strategic Partnerships page.

Luxor's Newest Building Wrap

Luxor's Newest Building Wrap

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On February 12, the Sports Illustrated Swimsuit models invaded Las Vegas and more specifically, Luxor.

They flew from New York City in a SI One, a Southwest Airplane that had the cover model, Bar, painted across the entire plane.

They partied at LAX Nightclub.

The best part? They did some stunt driving on the top of our parking garage and in North Valet with some Nissan 370Z’s. One word to describe the experience? Awesome.

Don’t believe it? Watch Part One of the video series:

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Our new High Limit Gaming Area is sleek, sexy and modern. But, like anytime you move, open a venue, etc. it was missing something… artwork for the walls! Thanks to Dom Pérignon that dilemma will soon be fixed! They are providing us with amazing black and white prints by Fashion Designer Karl Lagerfeld. Below is a sneak peak of two of the four prints we chose.

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I thought it would be fun to see what I’ve been talking about on Twitter. With the help of TweetScan and Wordle, below is a visual image (or tag cloud) of my last 500 tweets.

LuxorLV Tag Cloud

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This week, CES (Consumer Electronics Show) was in town. With it came a lot of Twitter folks like Chris Brogan, Justin Levy, Greg Verdino, Joesph Jaffe and more.

A few days pre-show, I saw Chris Brogan’s tweet asking if anyone could help get him a picture of himself standing on the TI Pirate Ship for his pirate theme.

Quickly, I replied to him saying, I’d try to help. Then, I went to work with PR to see if we could make it happen. Our PR team rocks. They get a multitude of calls and emails daily and sort through which requests make sense and which ones don’t.

On the surface, Chris’s request doesn’t make too much sense. While he’s considered press (anyone who has a blog is), he doesn’t blog about Vegas. Moreover, he wasn’t using the picture to promote MGM MIRAGE, TI or the show the boat is used in, Sirens of TI. Honestly, I thought PR might reject the request and told Chris and Justin just that.

However, PR is very supportive of our social media efforts and took that, as well as the fact that the request was coming from me (vs. an outside source) into account. To everyone’s excitement, Chris and his “pirate crew” got to board the Pirate Ship, The Song (one of several pirate ships TI owns) on Friday, January 9, 2009.

The result?

This article, new friends, a wonderful story about how brands can make a difference by using Social Media and being “human aware” and of course, the below picture.

Justin Levy, Chris Brogan and Colin Browning onboard The Song

Justin Levy, Chris Brogan and Colin Browning onboard The Song. *Picture by Brian Solis

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