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Archive for the ‘About Me’ Category

As one of our Sales Managers said, “Monday is Funday!”

To celebrate, I thought I’d do another Did You Know post:

  1. T&T has the largest piece of artwork in Vegas at 64 feet long
  2. TENDER steak & seafood has 340 selections of wine and 1,200 bottles
  3. Every month over 150 pounds of sugar is used at TENDER steak & seafood
  4. The pastry department at TENDER steak & seafood  uses over 160 eggs per day
  5. In one year, over 30 film crews shot footage for movies or television shows at Luxor
  6. Because of its shape, there are no support beams within the pyramid
  7. You would need 8,848,000 eight ounce glasses of water to fill Luxor’s 5 pools
  8. It would take 9.8 football fields of glass to make up the sides of the pyramid
  9. It takes one week to clean each side of the pyramid
  10. 1,750 apartments (at 1,400 square feet each) would fit on Luxor’s Casino Floor
  11. At BODIES… The Exhibition, you can learn that 60,000 miles of blood vessels are found in the human body.
  12. At Titanic: The Artifact Exhibitionyou can see an actual piece of the Titanic ship. The piece weighs 15 tons and its installation at Luxor took over 24 hours.
  13. The portholes of the Titanic piece on display look into first class cabins
  14. At Titanic: The Artifact Exhibition you can learn that a first-class ticket for a parlor suite started at Titanic cost $4,350, which would be approximately $50,000 today.  The most expensive rooms were more than $80,000 in today’s currency.
  15. At Titanic: The Artifact Exhibition you can learn that tennis player R. Norris Williams and his father, Charles D., felt it was too cold to remain out on deck as the ship went down, so they went into the gym to ride the exercise bikes.
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Thanks to twitter, I heard about Jeff Caswell’s Project 100: 100 authors, 400 words each, 1 topic and 1 great cause- Susan G. Komen Breast Cancer Research and Awareness.

I’m excited and humbled to be one of the authors of the book. The book is available for purchase here.  For roughly $25.00 you’ll have access to 100 great minds offering their thoughts and opinions in the social media space.

Below is my contribution to the book. I’m sure the other 99 are just as fantastic if not better, so if you have a chance, check out the book!

Everything I Need to Know About Social Media, I Learned in Kindergarten

Sometimes, I wish I worked for an unknown start-up company. Instead, I work for one of the most indulgent, talked about cities in the world… Vegas. If you haven’t been there for a shotgun wedding, a crazy bachelor party or your 21st birthday, your friend has.

As of November 15, 2008, 2,210,092 Flickr photos, 92,000 YouTube videos and 153,640 U.S. Facebook profiles are tagged “Vegas”. Moreover, Las Vegas trip reviews far outweigh those about any other tourist destination, including Orlando and New York City combined!

Despite its popularity, Vegas is not the only thing people talk about. Today, both the real and virtual world are saturated with advertising messages. How do you break through that clutter? Whether you are an individual, a start-up business or a highly talked about Fortune 500 Company, everything you need to know about breaking through the chatter you learned in kindergarten.

SHARE EVERYTHING
If you don’t share, who’s going to share with you? These days, more is garnered from ‘sharing’ than ‘searching’.  Similar to push versus pull marketing, the new goal should be to inspire people to share information instead of searching for it. Make your contribution to the community at large by improving, facilitating and sharing in the conversation. Share anything– ideas, your newest ad or the link to the research study you’re reading. Trust me, if you’re already thinking about it, by the time your competitors catch up, you will be onto the next project.

SAY YOU’RE SORRY WHEN YOU HURT SOMEBODY
The conversations that scare marketers the most are the real gems. Embrace any reaction about your brand, take the leap and respond. There’s no “perfect” answer. Not even those who market for the largest hotels in the world (15 of the 20 largest are located in Vegas) have one. Be honest, admit when you’ve “hurt somebody” and thank those that offer help and suggestions.

The best part about applying the Golden Rule to social media is that online conversations become offline realities. Previously, new ideas, new products and new ways of doing things took years to attain and implement. Today, with the help of Social Media, these things are garnered faster, and as an added, but invaluable bonus, new friendships are obtained as well.

Maybe spending time on the playground was luckier than any of us ever knew.

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I thought it would be fun to see what I’ve been talking about on Twitter. With the help of TweetScan and Wordle, below is a visual image (or tag cloud) of my last 500 tweets.

LuxorLV Tag Cloud

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This week, CES (Consumer Electronics Show) was in town. With it came a lot of Twitter folks like Chris Brogan, Justin Levy, Greg Verdino, Joesph Jaffe and more.

A few days pre-show, I saw Chris Brogan’s tweet asking if anyone could help get him a picture of himself standing on the TI Pirate Ship for his pirate theme.

Quickly, I replied to him saying, I’d try to help. Then, I went to work with PR to see if we could make it happen. Our PR team rocks. They get a multitude of calls and emails daily and sort through which requests make sense and which ones don’t.

On the surface, Chris’s request doesn’t make too much sense. While he’s considered press (anyone who has a blog is), he doesn’t blog about Vegas. Moreover, he wasn’t using the picture to promote MGM MIRAGE, TI or the show the boat is used in, Sirens of TI. Honestly, I thought PR might reject the request and told Chris and Justin just that.

However, PR is very supportive of our social media efforts and took that, as well as the fact that the request was coming from me (vs. an outside source) into account. To everyone’s excitement, Chris and his “pirate crew” got to board the Pirate Ship, The Song (one of several pirate ships TI owns) on Friday, January 9, 2009.

The result?

This article, new friends, a wonderful story about how brands can make a difference by using Social Media and being “human aware” and of course, the below picture.

Justin Levy, Chris Brogan and Colin Browning onboard The Song

Justin Levy, Chris Brogan and Colin Browning onboard The Song. *Picture by Brian Solis

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I wrote and posted pictures of the Luxor Pyramid covered in snow yesterday here. But, our HR team got an even better picture! So much so, that I thought this new picture deserved it’s own post.

In all it’s snow covered glory… my “home” 🙂

Snow on the Luxor Pyramid 12/17/08

Snow on the Luxor Pyramid 12/17/08

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Below is a guest post written by Cirque du Soleil with quotes from CRISS ANGEL Believe Co-Writer and Director Serge Denoncourt.

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“I find the links between attraction and rejection, good and evil, and sexual urges extremely interesting. This is the world I investigate in my creations.”
—Serge Denoncourt

Co-Writer and Director of CRISS ANGEL Believe, Serge Denoncourt

Co-Writer and Director of CRISS ANGEL Believe, Serge Denoncourt

Serge Denoncourt is known as a true man of the theatre with more than 80 productions to his credit, but he was planning to study medicine when he decided at the age of 18 to audition for the theatre program at a Montreal college called CEGEP Lionel-Groulx. He was accepted, and when he graduated in 1983 he started his career as an actor. In 1987 he demonstrated his inventiveness as a director for the first time, with the play Grand et Petit, by Botho Strauss.

Serge Denoncourt is steeped in theatre tradition and known for the visual beauty of his shows, which are typically marked by heightened imagery, vivid use of color and a deep examination of subtext. A versatile artist, Serge also stages operas and even delves into the world of variety shows.

With CRISS ANGEL Believe Serge has sought to return a sense of nobility to magic.

“I don’t like magic shows in general,” he says. “They lack emotion and any sense of a storyline. I took on CRISS ANGEL Believe from the position of one who doesn’t like those kinds of shows because they treat magic as an end in itself. My aim here is to take magic – and Cirque du Soleil – in a completely different direction.”

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Both personally and professionally, I’m a big fan of Twitter. The tool is great for listening, learning and connecting.

A few months ago, Hubspot introduced a new tool called Twitter Grader. Twitter Grader seeks to quantify a person’s Twitter profile by using the following information:

  • The number of followers you have
  • The power of this network of followers
  • The pace of your updates
  • The completeness of your profile
  • …a few others 

Twitter Grader continues to improve and add new features. One feature they added was segmenting their “Twitter Elite” into cities, thus making it easier for more people to reach “Elite” Status.

Well ladies and gentlemen, tonight, LuxorLV is officially part of the Las Vegas Twitter Elite! I even took a screenshot to prove it 🙂 I think this calls for a PB+J martini celebration!

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