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Posts Tagged ‘CES’

This week, CES (Consumer Electronics Show) was in town. With it came a lot of Twitter folks like Chris Brogan, Justin Levy, Greg Verdino, Joesph Jaffe and more.

A few days pre-show, I saw Chris Brogan’s tweet asking if anyone could help get him a picture of himself standing on the TI Pirate Ship for his pirate theme.

Quickly, I replied to him saying, I’d try to help. Then, I went to work with PR to see if we could make it happen. Our PR team rocks. They get a multitude of calls and emails daily and sort through which requests make sense and which ones don’t.

On the surface, Chris’s request doesn’t make too much sense. While he’s considered press (anyone who has a blog is), he doesn’t blog about Vegas. Moreover, he wasn’t using the picture to promote MGM MIRAGE, TI or the show the boat is used in, Sirens of TI. Honestly, I thought PR might reject the request and told Chris and Justin just that.

However, PR is very supportive of our social media efforts and took that, as well as the fact that the request was coming from me (vs. an outside source) into account. To everyone’s excitement, Chris and his “pirate crew” got to board the Pirate Ship, The Song (one of several pirate ships TI owns) on Friday, January 9, 2009.

The result?

This article, new friends, a wonderful story about how brands can make a difference by using Social Media and being “human aware” and of course, the below picture.

Justin Levy, Chris Brogan and Colin Browning onboard The Song

Justin Levy, Chris Brogan and Colin Browning onboard The Song. *Picture by Brian Solis

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